Profile foundations
Review categories, services, business details, hours and the enquiry path. Agree on supported edits and apply them with your approval.
01 / LOCAL SEO & GOOGLE BUSINESS PROFILE
Local visibility starts with accurate information, useful service pages and a profile that reflects the work you actually do.
THE WORK / EXPLAINED
We start with your business, capacity and priorities, then agree on work you can review and understand.
Review categories, services, business details, hours and the enquiry path. Agree on supported edits and apply them with your approval.
Review core service information, contact details and relevant listings. Identify unclear or conflicting facts and prioritise corrections.
Receive a prioritised 30-day action plan and one handover call, so you understand what was changed and what needs attention next.
You serve customers in person and want an accurate profile, clearer service information and a more consistent local presence.
New website pages, ongoing content, profile reinstatement and multiple locations are quoted separately. You keep ownership of your accounts.
FROM FIRST CONVERSATION TO HANDOVER
Understand your goals and current setup.
Confirm deliverables, access, cost and timing.
Review the work and test the customer journey.
Approve launch and know what happens next.
BEFORE WE START
Google requires eligible businesses to have in-person customer contact. An entirely online business should focus on its website and organic search presence. We do not create an ineligible profile or invent a location.
No placement or ranking is guaranteed. We improve the information and foundations within your control; Google decides the results.
We can provide a straightforward request process for real customers. We do not buy reviews, write customer reviews or filter requests only to happy customers.
DETAILS THAT HELP YOU DECIDE
Local SEO helps people and search engines understand what your business does, where you work and how to contact you. We start by checking your website, eligible Google Business Profile and business information together. A correct phone number is useful only if the person clicking it reaches the right team. A service page is useful only if it explains the jobs you want and the area you can realistically serve.
We confirm your real business name, customer-contact model, hours, category and service area. We review access and ownership before proposing edits. A service-area business that visits customers can hide its operating address; a virtual office or invented location is not a substitute for eligibility. Verification and profile approval remain Google’s decisions. We do not add keywords to a business name unless they are part of the real name.
For a plumber, a general repairs page and a renovation plumbing page may answer different customer questions. We look for clear service descriptions, genuine project evidence, readable mobile layouts and a straightforward way to request work. Service-area information should help customers decide whether you can help; creating near-identical pages for every town is not our starting point. We prioritise corrections according to their practical effect and your available capacity.
The Local Foundations starting scope covers one business and one eligible location with an existing website and profile: an audit, agreed profile edits, a prioritised 30-day plan and a handover call. New pages and ongoing work are separate. Where access is available, we review search impressions, relevant enquiries and profile interactions. A higher impression count alone is not proof of booked work. We discuss what can be measured before agreeing on further support.
Local Foundations is $750 CAD one-time for the defined starting scope, before applicable taxes. Multiple locations, new pages and ongoing work require a separate quote.
Correcting an inaccurate detail can be quick, but crawling, verification and search changes are outside our control. We agree on delivery dates for our work and do not promise a ranking deadline.
Based in Newmarket. In-person client meetings by arrangement across York Region, Richmond Hill, Vaughan, Toronto and Barrie. Online services are available across Canada. Meeting areas and how we work →
LET’S FIND THE RIGHT FIRST STEP
A focused review of your public presence and enquiry journey. Practical priorities, with no obligation to purchase.
Request your growth audit ↗No guarantees of rankings, AI inclusion, leads or revenue.